Snapchat is a multimedia messaging app that offers amazing features with secured privacy to its users. More than 265 million people on the Internet use Snapchat on a daily basis.
If you happen to be one of them, I bet this question has at least crossed once on your mind, “Who Owns Snapchat?”
Unlike many other social media apps, Snapchat is not owned by a single person. Snapchat is owned by a camera company called Snap Inc, which was founded back in 2011.
Though a camera company, Snap, owns Snap Inc. (formerly Snapchat Inc.) the concept of Snapchat was built by three university friends, Evan Spiegel, Bobby Murphy, and Reggie Brown. Later, these people established a company named Snapchat Inclusive (was renamed Snap. Inc in 2016) and shared the ownership there.
After going through different twists and turns, Snapchat went public in 2017.
Note: Facebook, Google, Apple proposed to acquire Snapchat in the past, but they were denied. They do not have any sort of ownership on Snapchat.
Who Owns Snapchat?
Though many people carry the misconception that Snapchat is owned by a single person, the truth is something different. You see, Snapchat could not be where it is today if it were possessed by a single person. The combined efforts of the Snapchat creators brought a revolutionary change to Snapchat.
I see you noticed I haven’t answered who owns Snapchat yet. Snapchat is owned by an American camera and social media company Snap Inc.(Formerly called Snapchat Inc.)
The creators of Snapchat, Evan Spiegel, Bobby Murphy, and Reggie Brown, founded a camera company in 2011 while relaunching Picaboo as Snapchat. They named the company Snapchat Inc and shared the possession in the company.
Snap Inc., the owner of Snapchat, is an American camera and multimedia company. Three Stanford University friends founded it; Evan Spiegel, Bobby Murphy, and Reggie Brown.
While these three were working together on a university program together, Reggie Brown, a co-owner of Snapchat, came up with the idea of disappearing messages. He thought of creating an app that vanishes the pictures and videos once the recipient views it. All three of them worked together, collectively formed an app, and named it “Picaboo.”
Snap Inc. is the parent company of Snapchat and holds the responsibility of the development, maintenance, and updates.
Snapchat Owners(Major Shareholders)
After Snapchat went public in 2017, 200 million of its shares were sold, which were priced at $17 each. Even after the listings, the Snapchat co-owners, Evan Spiegel and Robert(Bubby) Murphy are the individuals with most of the snap shares.
In this article, we have put on the listings of the individuals and companies who own a large portion of Snapchat shares, i.e., more than $1 million.
The individuals, institutional investors, and ventures who own a major portion of Snapchat are mentioned with details below.
Top Individuals With Most Percentage Of Share (The Insiders)
Evan Spiegel, Robert Murphy, and Jeremi Gorman are the insiders who own most of the shares of Snapchat.
Note: By “Insiders,” we mean the members of the board of directors and senior management of Snap Inc.
Let’s discuss their possession on Snapchat in the table below:
|Total Snap Shares||46.3 million snap shares|
|Position In Company||Chief Executive Officer(CEO)|
|Percentage of Company’s Ownership ||6%|
|Net Worth||11.9 billion USD|
|Major Contribution on Snapchat||He is a member of the board of directors. He is one of the creators of Snapchat.|
Evan T. Spiegel is a co-founder and CEO of Snap Inc. He created a camera company, Snapchat Inc., with his university friends Bobby Murphy and Reggie Brown during university work. Spiegel became the youngest billionaire in 2015.
While studying product design, Spiegel thought of preparing a messaging app that would take communication to a whole new level. So he worked with his friends, Bobby Murphy and Reggie Brown, to design an app named “Picaboo.”
The app went through many ups and downs but started gaining popularity in 2012. So, he decided to drop out of his degree so that he can set his focus on Snapchat completely. That, fortunately, turned out fruitful for Evan. Snapchat app hit its first 1 million active users in the year 2012.
In the year 2017, Spiegel and Murphy, the co-owners of Snapchat, decided to donate the company’s shares of Class A to education, arts, and youth without any profit. They even created a foundation and named it “Snapchat Foundation” to help in the donation worth USD 13 million. They also donated USD 3 million for the COVID-19 victims.
Being the Snapchat co-creator and co-owner, Evan Spiegel shares over 70% of the voting power with Bobby Murphy, owning about 45% of the total stocks.
As aired on an NBC News show on Snapchat, it was revealed that Spigel completed his degree and graduated from the Stanford University in 2018.
His net worth is approx. 11.9 billion USD and owns 46.3 billion shares of snap at the young age of 30.
|Total Snap Shares||80.7 million of snap shares|
|Position in Company||Chief Technology Officer(CTO)|
|Percentage of Company’s Ownership ||8%|
|Networth||12.8 billion USD|
|Major Contribution on Snapchat||He led engineering and research teams on Snapchat. He also worked with Snap Labs to produce Snapchat Spectacles. Murphy is a member of the board of directors of Snapchat since 2012.|
Robert C. Murphy (Bobby Murphy) is a software engineer, co-founder, and CTO of Snapchat Inc. He is one of the designers of the digital multimedia app Snapchat, which he created with his friends Evan Spiegel and Reggie Brown on university work.
Bobby Murphy and Evan Spiegel were assigned to develop a technological website. They failed on creating a website named Future Freshman that was supposed to help the school kids with the procedures to apply to different colleges. After they failed, they decide to create an app that had a feature of “disappearing message.” They developed the app and named it “Picaboo.” They changed the name of the app to Snapchat when it was filed copyright.
Once Murphy graduated from university, he worked as a software engineer for Revel Systems. He used to secure the funding for Snapchat from his paycheck before Snapchat became stable.
Murphy worked for the technical aspects that required knowledge of engineering on Snapchat. Later, Murphy started working with Snap Lab’s team to produce Spectacles. He, along with Spiegel, holds 70% of the voting power and 45% of the possession of Snapchat.
In 2015, Murphy was ranked #15th for the top entrepreneurs below the age of 40. He is a successful young American entrepreneur working as a CTO on Snapchat.
|Total Snap Shares||2.0 million of snap shares|
|Position in Company||Chief Business Officer|
|Percentage of Company’s Ownership||0.1%|
|Networth||Around $179 million|
|Major Contribution on Snapchat||Jeremi has been working on Snapchat as Chief Business Officer since November 2018.|
Jeremi Gorman is the Chief Business Officer of Snapchat since November 2018. Before working on Snapchat, she was working as Head of Global Field Advertising Sales at Amazon.com, Inc holds from June 2018 to November 2018, as Head of Field Advertising Sales from April 2015 to June 2018, and as Head of Entertaining Advertising Sales from 2012 to April 2015.
Ms. Gorman is a University of California graduate and holds a degree of B.A.
Currently, Gorman owns 2 million snap shares and has < 0.1% of the total voting power. Her net worth was expected to be at least 179 million dollars by April 2016.
Top 10 Organizations With The Most Percentage Of Shares
A major percentage of the snap shares are held by institutional investors. 47-62% of the snap shares are possessed by large investing companies.
The top 10 institutional investors of Snapchat are listed with their details below:
T. Rowe Price Associates Inc.
|Name of the Company||Thomas Rowe Price Associates Inc.|
|Total Snap Shares||126.2 million snap shares|
|Percentage of Company’s Ownership||9.95%|
|Company Type||T. Rowe Price Associates Inc. is a global investment management firm.|
|Total AUM||$1.5 trillion AUM|
|Total Value(in $)||7,802,500,828|
Thomas Rowe Price Associates Inc. is an international investment management firm that offers advisory services, manages accounts, provides individual, institutional and financial advice and retirement plans. Its headquarter is located in Baltimore, Maryland. The company has 16 international offices that serve 47 countries globally.
The company mainly focuses on active management of finances strategically. The subsidiary of T. Rowe Price Associates Inc. is T. Rowe Price Associates.
Currently, T.Rowe owns 126.2 million shares of snap that equals 10.1% of the total shares of snap. 1.5% of the total assets of the company are comprised of Snap shares.
Vanguard Group Inc.
|Name of the Company||Vanguard Group Inc.|
|Total Snap Shares||58.5 million of snap shares|
|Percentage of Company’s Ownership||4.62%|
|Company Type||Vanguard Group Inc. is a mutual fund and ETF Management Company.|
|Total AUM||$6.2 trillion|
|Total Value(in $)||3,619,687,731|
The Vanguard Group Inc. is an American investment advisor company that ranks the number one mutual fund’s provider and the second largest provider of EFTs. Along with investment advising, Vanguard also provides brokerage services, financial planning advice, educational account services, asset management, etc. The company is addressed as one of the most dominant companies in America.
According to the credentials filed with the Securities and Exchange Commission, Vanguard owns 58.5 million shares of snap, which is 4.62 percent of the total shares of Snapchat.
Previously, Vanguard owned 81.14 Million snap shares, which indicates the decline in the total number of its shares on Snapchat.
Vanguard is among the top ten holdings of VFX, owning 0.8% of the total assets.
The company has a total AUM of USD 6.2 trillion with a revenue of $6.936 billion. It owns 58.5 million of snap’s shares worth USD 3,619,687,731.
Edgewood Management LLC
|Name of the Company||Edgewood Management LLC|
|Total Snap Shares||50.4 million shares of snap|
|Percentage of Company’s Ownership||3.98%|
|Company Type||It is an investment advisory firm.|
|Total AUM||$34.2 billion|
|Total Value(in $)||3,118,798,599|
Edgewood Management LLC is an investment advisory company that is focused on making a portfolio of large-cap growth stocks. It is one of the companies in the public equity markets of the USA. The firm is invested in following a strategy based on the balance sheet analysis for different growth strategies. The company is working on building a portfolio with three-five years investment horizon, being one of the large-cap growth stocks.
Edgewood has broadened its focus from individual investors and family groups to serve institutional clientele as well.
Currently, the company has 83 total holdings in SEC filings. The latest portfolio of Edgewood Management LLC is worth $50,512,666,000 USD.
The major holdings of this company are Visa Inc., Paypal Holdings Inc., Facebook Inc., NVIDIA Corporation, and Snapchat.
Edgewood presently owns 62.2 million shares of snap, which represents a total of 5% of the Snapchat shares. The company has an AUM of approx $ 32.5 billion.
Jennison Associates LLC
|Name of the Company||Jennison Associates LLC|
|Total Snap Shares||38.8 million shares of snap|
|Percentage of Company’s Ownership||3.06%|
|Company Type||It is an investment management firm that provides advisory services, financial research, and strategies.|
|Total AUM||218.9 billion USD|
|Total Value(in $)||2,401,703,724|
Jennison Associates LLC is an investment management firm too. The company works as an account advisor in New York and Massachusetts. The company has been offering wealth management, financial strategies, fundamental research to individuals, families, as well as large companies.
Jennison Associates LLC has a total of 8.8 million snap shares which equivalents to 3.06% of the total company’s ownership. The company has USD 218.9 billion assets under management (AUM.)
Fidelity Management And Research Company
|Name of the Company||Fidelity Management and Research Company|
|Total Snap Shares||38.4 million shares of snap|
|Percentage of Company’s Ownership||3.03%|
|Company Type||Fidelity Management and Research Company is an investment management company that provides financial services.|
|Total AUM||4.9 trillion USD|
|Total Value(in $)||2,374,563,631|
Fidelity Management and Research Company(formerly FMR Co.) is the investment advisor to Fidelity’s subsidiary of mutual funds. It is an American multinational corporation based in Boston, Massachusetts.
Being established in 1946, it is one of the largest asset managers worldwide.
The company has three fund divisions: Equity,high-income, and fixed-income. Fidelity Management and Research Company manage mutual funds, works on fund distribution, ensures managed securities, looks for security clearance, manages the portfolio, retirement services, life insurances, etc.
Fidelity Management and Research Company own 8.4 million shares of snap, meaning 3.03% of the total snap shares. The company, including its subsidiaries, has a total AUM of USD 8.3 trillion. The company alone has around $4.9 trillion assets under management.
Morgan Stanley Investment Management Inc.
|Name of the Company||Morgan Stanley Investment Management Inc.|
|Total Snap Shares||2.90%|
|Percentage of Company’s Ownership||36.7 million shares of snap|
|Company Type||It is a banking firm that provides capital raising, mergers, acquisitions, securities trading, and other investment solutions.|
|Total AUM||$10 trillion|
|Total Value(in $)||2,270,658,986|
Morgan Stanley Investment Management Inc. is a multinational American-based investment bank and financial services company. Its headquarter is in the Morgan Stanley Building, Midtown Manhattan at New York City.
It is a large company with more than 60,000 employees and offices in 42 countries worldwide. It works on institutional securities, wealth management, and investment management, ensuring financial stability.
The company was ranked #67 in the largest corporation by revenue in the United States on Fortune 500 list.
Morgan Stanley Inc. is a merger of the former Morgan Stanley with Dean Witter Discover and Co. These companies merged in 1997 and collectively renamed “Morgan Stanley Dean Witter Discover and Co.,” making a mutual decision. However, the name was changed into “Morgan Stanley” again in 2001.
Currently, the company owns 6.7 million shares of snap which is worth USD 2.27 billion.
Capital Research and Management Company
|Name of the Company||Capital Research and Management Company|
|Total Snap Shares||33.3 million shares of snap|
|Percentage of Company’s Ownership||2.63%|
|Company Type||It is a firm that provides investment management through mutual funds and pooled investment funds.|
|Total AUM||2.38 M USD|
|Percentage of Assets of Snap||2,064,330,717|
Capital Research and Management Company provides financial services around the world in America, Europe, and Australia. It is a multinational company that is one of the world’s oldest and largest investment managing organizations. The company was founded in 1917 in Los Angles, California, privately.
The company has around 40 subsidiaries across the world and has USD 2 trillion assets under management. It offers a wide range of variations that focus on private equity, investment services for high investors, manage accounts for individual clients and investors worldwide.
It owns 3.3 million shares of snap, counting to 2.63% of the total percentage of Snapchat. Snapchat is one of the largest companies that Capital Research and Management Company holds the power of.
BlackRock Fund Advisors
|Name of the Company||BlackRock Fund Advisors|
|Total Snap Shares||25.7 Million shares of snap|
|Percentage of Company’s Ownership||2.03%|
|Company Type||It is an investment advisory firm that provides portfolio management and consulting services to individuals, companies, and investors|
|Total AUM||8.676 trillion USD|
|Total Value(in $)||1,592,530,060|
BlackRock Fund Advisors is an American corporation that is ranked as the world’s largest asset manager. It is a multinational investment management corporation that was initially founded as a risk management and institutional asset manager.
It has 70 subsidiaries in 30 countries worldwide; its clients are distributed to over 100 countries. It is one of the top three passive management firms dominating corporations in America.
Currently, BlackRock owns 53.6 million snap shares with total holdings worth $2.8 billion USD. The company has 2.03% of the ownership of Snapchat.
J.P Morgan Investment Management Inc.
|Name of the Company||J.P Morgan Investment Management Inc.|
|Total Snap Shares||21.5 million shares of snap|
|Percentage of Company’s Ownership||1.70%|
|Company Type||It is a company that offers financial planning, portfolio management, and investment advisory services worldwide.|
|Total AUM||1.3 trillion USD|
|Total Value(in $)||1,334,827,331|
J.P. Morgan Investment Management Inc. is an American multinational company that provides investment bank and financial services. Its headquarter lies in New York City. It is a universal custodian bank in America.
The company has been working to provide variants of financial and banking services. It is one of the top-ranked banks in America that stands alongside Bank of America, CitiGroup, and Wells Fargo.
J.P. Morgan brand comes to the usage for investment banking, private banking, assets management, wealth management, etc. Many of the private banking and private wealth management are done under the supervision of JP Morgan Chase Bank. It also provides credit card services in the USA and Canada for the activities of commercial banking.
J.P Morgan retail and commercial bank currently lie alongside Midtown Manhattan in New York City. The Financial Stability Board considers the J.P. Morgan Bank as a systematically important bank.
The company owns 21.5 million shares of snap that equals 1.70% of the ownership on Snapchat. J.P. Morgan Investment Management Inc is a large company that has its assets under management worth $1.3 trillion USD.
Lone Pine Capital LLC
|Name of the Company||Lone Pine Capital LLC|
|Total Snap Shares||19.5 million shares of snap|
|Percentage of Company’s Ownership||1.54%|
|Company Type||It is an American-based investment adviser company.|
|Total AUM||27.5 billion USD|
|Total Value(in $)||1,206,144,488|
Lone Pine Capital LLC is an American-based investment advisor company established in 1997. The firm has its offices in major cities of the world like New York, London, and San Francisco. The headquarter of Lone Pine Capital LLC lies in Greenwich, Connecticut.
The company is established by its president and portfolio manager, Stephen Mandel.
The company has been working to provide pooled investment vehicles service, profit-sharing plans, and pensions. The firm mainly focuses on public equity markets worldwide. The Lone Pine is one of the Tiger Clubs that was founded by the managers having investment cars in Tiger Management.
The company has $27.5 billion USD of total assets under management and owns 1.54% of the total ownership of Snapchat. The company possesses 19.5 million shares of snap which is worth 144,488 USD.
Other Major Stockholders
Besides the insiders and the major companies, some ventures and individuals also hold the majority of power on Snapchat.
Here are the other major shareholders of Snapchat that we can’t really skip. We have mentioned the number of shares they own, the percentage of the A and B class shares, as well as the percentage of power they hold on Snapchat.
Benchmark Value Investors
|Name of the Company||Benchmark Value Investors|
|Total percentage of the voting power||2.7%|
|Class A shares||65,799,720|
|Percentage of Class A owned||12.7%|
|Class B shares||65,799,720|
|Percentage of Class B owned||22.8%|
Benchmark Venue Investors is a venture capital firm that serves by providing money for startups. The investment made in 1997 worth $6.7 million in eBay was the most successful movement for the company.
The San Francisco-based company holds major of its investments in the top companies like eBay, Snapchat, WeWork, Uber, etc.
Snapchat received funding of $13.5 million from Benchmark Value Investors in February 2013. The company received a value between $60 – $70 after that. Later, when Snapchat was made public, Benchmark and Lightspeed ventures took a combined share stake of 20% of the total Snapchat.
Lightspeed Venture Partners
|Name of the Company||Lightspeed Venture Partners|
|Total percentage of the voting power||1.8%|
|Class A shares||43,314,760|
|Percentage of Class A owned||8.3%|
|Class B shares||43,314,760|
|Percentage of Class B owned||15%|
Lightspeed Venture Partners is an international venture capital firm that focuses on investments in health sectors, enterprise technologies, and consumers. The company has invested in more than 400 companies in the duration of 20 years including Snapchat, Affirm, MuleSoft, AppDynamics, etc. It invests in the US and other countries in Silicon Valley, Israel, India, Europe, China, and Southeast Asia with investment advisors and professionals.
Lightspeed Ventures helped Snapchat raise $485,000 USD in 2012. While Snapchat went public in 2017, Lightspeed Venture Partners with Benchmark invested in Snap IPO and held a stake of 20%.
Currently, Lightspeed Ventures have 1.8% of the ownership on Snapchat, owning 4,14,760 shares of Class A and Class B snap shares.
|Total percentage of the voting power||<1%|
|Class A shares||3,373,332|
|Percentage of Class A owned||<1%|
|Class B shares||3,373,332|
|Percentage of Class B owned||<1%|
Timothy Sehn was the former executive in charge of all the engineering efforts on Snap Inc. He was one of the highest-paid executives of Snap. He is the fourth person to leave his executive position after Snapchat went public.
Tim Sehn is the senior vice president of engineering who joined Snapchat in 2013. He overviewed the engineering efforts of Snap Inc. and made remarkable efforts to the company.
Timothy Sehn left Snapchat on Nov 7, 2017, the exact day Snap missed Wall Street’s expectation for its third-quarter earnings. He was replaced by Jerry Hunter, who worked under him as Snap’s vice president of core engineering.
|Total percentage of the voting power||<1%|
|Class A shares||1,509,820|
|Percentage of Class A owned||<1%|
|Class B shares||1,509,820|
|Percentage of Class B owned||<1%|
Michael Mark Lynton is a current chairman of the American multimedia camera company Snap Inc. Before being appointed as the chairman of Snap Inc; he was working as Chairman and Chief Executive of Sony Pictures Entertainment. He left Sony Pictures Entertainment and joined Snap Inc. in 2017.
Lynton was one of the early investors in Snap. His investments currently worth more than USD 30 billion. However, he sold $93,419 worth of stocks back in 2019.
He has been serving Snapchat since 2013. He was finally entitled the individual Chairman back in September 2016.
He left the position of co-CEO on Sony Pictures Entertainment to focus on Snap Inc. His contribution to Snapchat is remarkable. In addition to being the Chairman of Snap Inc., Lynton is also on the Board’s Compensation Committee and Corporate Governance Committee. He is also on the Board of Assets Management Firm Ares Management since 2014.
|Total percentage of the voting power||<1%|
|Class A shares||1,418,868|
|Percentage of Class A owned||<1%|
|Class B shares||1,418,868|
|Percentage of Class B owned||<1%|
Imran Khan is an entrepreneur and technology executive. He has been working as the Chief Strategy Officer in Snap Inc. since 2015. He has been working to lead the IPO of the company, build operation, sales, expand partnerships and manage the overall strategy for Snapchat.
Before working for Snapchat, Imran Khan was working for Credit Suisse and had a leading role in Alibaba’s IPO, one of the largest Chinese e-commerce.)
In 2015, Khan left Credit Suisse and was appointed as the Chief Strategy Officer to direct Snapchat’s corporate strategy, running ad sales, expanding business partnerships, etc. He successfully raised the company’s IPO from $0 to $ 728 million in the tenure of 30 months of his work on Snapchat. Snapchat secured a total of $200 million from Alibaba with additional $1.8 billion funding in 2016 because of Imran Khan.
Khan bought 1.4 million Class A and Class B snap shares when Snapchat went public. He holds <1% of the total voting power on Snapchat.
Snapchat Journey From Its Origin To Success
Snapchat has been through lots of ups and downs before getting to today’s position. The combined efforts of Snapchat developers hold the credit for the current status and popularity of Snapchat in the digital market.
Let’s discuss the journey of Snapchat from its origin to success, making a historical timeline below:
2011: Launch Of Picaboo
Many of you may not know this, but the initial version of Snapchat was named “Picaboo.” The app was initially launched in April 2011 on iOS only. A company had already registered its name as a “Picaboo,” which resulted in copyright issues, and the owners had to relaunch the app.
2012: Snapchat Available On Playstore, Video Launch, And Monetization
In 2012, Evan Spiegel, a co-owner of Snapchat, wrote a blog post saying they are creating an app that is meant to be funny that does not set unrealistic beauty standards among people.
On October 29, 2012, the team relaunched the “Picaboo” app as “Snapchat” on the Android Playstore and Appstore.
On December 14, 2012, Snapchat introduced the “Video-Sharing” feature through snaps.
The team also started monetization from the app this very year.
2013:Division of Ownership of Snapchat, Launching of “Stories,” Snapchat Was Hacked.
Reginal Brown was the one who came up with the idea of building an app with “Disappearing Message.” But Spiegel and Murphy had not given him any credit and built the app on their own. So, Reggie Brown filed a case against the team and claimed 1/3rd ownership of Snapchat.
In October 2013, Snapchat launched a feature named “Stories” that enables Snapchat users to post a snap that can be viewed by the other users an unlimited number of times for 24 hours.
On December 27, 2013, Snapchat was hacked, and the information of 4.6 million users got leaked due to a security bug on the feature “Find Friends.”
2014: Introduction of Video Calls, Geofilters, And Chats
In the year 2014, Team Snapchat introduced “Geofilters,” an overlay on your snaps that is available in the specific location for a certain time only. The Geofilters were used for events, community festivals, and even for business purposes.
Snapchat also introduced “Chat” and “Video Calls” so that they would not lag behind any other social media apps in terms of communication in the digital market.
2015: Introduction Of Lenses And Discover
On September 16, 2015, Snapchat introduced “Lenses,” which was initially limited to 7 filters, and “Discover,” which displayed ads of different companies on a whole new page.
2016: Snapstreaks, Stickers, And Memories Were Launched
Snapchat started “Snap Streaks,” a fire emoji that shows up when you and your friend exchange snaps with each other for three consecutive days. This became a gaming content for many Snapchat users and increased the active involvement of Snapchat users as well.
On July 6, 2016, Snapchat introduced “Memories” that stores the saved snaps on Snapchat. Additionally, Snapchat introduced 200+ stickers that could be used in chat, stories, and snaps.
2017: Snap Inc. Went Public, Snapchat Launched Snapmap
Until 2017, Snapchat Inc. was the parent company and owned Snapchat.
But on March 2, 2017, Snapchat went public and sold 200 million of its shares, priced at $17 shares each.
Snapchat also launched “Snap Map,” which allows your Snapchat friends to access your current location.
2018: Decline In Number Of Snapchat Users All Of A Sudden
Snapchat lost its users by 1.5 percent all of a sudden in the year 2018. However, the revenue of Snapchat was improved by 44%.
2019: Hosted “Snapchat Partner Summit.”
On April 4, 2019, Snapchat hosted the “Snapchat Partner Summit.”
2021: Introduction to “SpotLight.”
Despite the chaos in the world due to Covid 19, in the year 2021, Snapchat introduced “Spotlight” that displayed the popular snaps on the spotlight tab of other Snapchat users.
Snapchat: Ruler Of Social Media
Snapchat, the social beast, is one of the most used online digital platforms in the Internet world. It has magnificently increased the number of users despite going through fluctuations.
Starting from the bottom, presently Snapchat has been able to engage 265 million users daily. Having 20.5% growth per year, the growth of Snapchat is expected to grow exponentially on the digital market shortly.
Snapchat stands in the second position in worldwide mobile app usage, setting a huge benchmark to other social apps on the digital platform.
Did you know?
The U.S.A has the highest number of Snapchat users, and Snapchat is most popular among teenagers and people in their 20s.
Snapchat In Present
Presently, Snapchat has 265 million daily active users worldwide. The app is available worldwide in 37 languages. As per the statistics of 2021, more than 4 billion snaps are sent in a day.
The stock price has hiked from $17 to $53.91 from 2017 to 2021. The total revenue of Snapchat being 2.507 billion USD.
The yearly trailing income of Snapchat has reached $944.8 million, with the market cap being about $93.2 billion.
According to the tech analysts, the Snapchat app is supposed to gain a profit of $48 million by the year 2022.
Snapchat app is ten years old now, which has set a different benchmark on the field of social media.
Future Of Snapchat
Snapchat is making tremendous progress by coming with even more unique ideas and features that are beyond the user’s expectations. Snapchat comes with even better features with time, while people still haven’t finished being overwhelmed with the previous feature. Snapchat never fails to amaze us and comes back even stronger.
Keeping this in mind, the future of Snapchat is going to be astounding. The introduction of new features is going to win millions of people’s hearts, therefore increasing the app’s popularity and engagement.
There is no way Snapchat is gonna collapse, especially when it comes with such mind-blowing features every time.
We can expect tremendous exponential growth of Snapchat in the near future.
Snapchat Stock Price
Snapchat went public for the first time in the year 2017, selling $17 shares per each. With time and the development of the app, the stocks rose drastically.
At present, a single share of Snapchat is priced at 53.91 USD ( May 18, 2021), while its market cap is 20 billion.
Despite the fluctuations, Tech Analysts predict that by 2025, Snapchat shares will rise to $96.17 each.
So, if you are thinking of investing in Snapchat, you should definitely give it a go.
Frequently Asked Questions(FAQs)
Let’s answer a few of your probable questions below.
What Was Snapchat Originally Made For?
Communicating among friends
Snapchat was designed by university students and was used initially for communicating. The app began to come into use by the Cambridge students gradually to make communication better among their friend circle.
How Does Snapchat Make Money?
Have you seen some ads pop up while using Snapchat? Well, that’s exactly what Snapchat gets paid for. Snapchat makes most of its money through advertisements.
Unlike many other social apps, Snapchat is not operated by a single CEO. Though many big companies tried to acquire Snapchat in different course of time, the creators of Snapchat showed no interest in selling the app.
Snapchat was formerly owned by Snap Inc. and then went public in 2017. Despite going public, Snap Inc. still owns a major portion of Snapchat’s shares.
Go share this info with your circle so that they can know more about Snapchat and its ownership.